The Greek hotel sector is optimistic for 2013 overall, with increasing occupancy levels and stabilizing room rates, according to the latest tourism barometer report conducted by GBR Consulting on the expectations of the Greek hospitality sector in 2013.
However, the report underlined that this optimism does not include the first quarter of 2013, for which stabilising occupancies were forecasted with declining room rates.
“Apparently hoteliers are expecting improvements beyond Q1,” GBR Consulting said.
City hoteliers are expecting improvements in occupancy levels, but decreases in room rates in 2013. Overall RevPAR (revenue per available room) in 2013 is expected to be on par with 2012.
Also, Athenian hoteliers are predicting that the fall in occupancy and room rates of recent years will more or less bottom out in 2013. They expect stabilising occupancy levels and slightly lower room rates.
According to the report, the resort hoteliers expect a very good year. Occupancy performance is expected to strongly improve, while room rates are also forecasted to increase, albeit at a lower level than occupancy.
The five- and four- star hotel sectors see positive developments with increases in occupancy and room rates levels.
However, the three- and two- star segments are more cautious as they forecast stabilizing to slightly increasing occupancy rates, but decreases in room rates.
For the full results of the study, press here.