Alltours Launches Campaign
In late May, Alltours launched a campaign to improve Greece’s image in Germany and decorated its offices in Duisburg with Greek flags and treated its 500 employees with Greek local products and lapel pins shaped in a heart. Alltours, in collaboration with the GNTO-Germany, launched a new promotional package that included price reductions on hotel stays and flights. “Have a holiday in Greece! The Greeks are very hospitable and eager to welcome German visitors,” Willi Verhuven, CEO of German tour operator Alltours (center), said in a press release.