The Thessaloniki Tourism Organization recently revealed its tourism identity through its new logo that graphically represents the organization’s objective, which shows that the Northern Greek city is a city with many stories to tell.
The new logo, created by companies Colibri and Brand excel, aims to distinguish the destination and increase tourism traffic and assist the city’s local economy through tourism. It consists of a heart with colorful mosaics in shades of red, blue and yellow and the message “Many stories, one heart.”
During the logo’s launch, Thessaloniki Mayor Yiannis Boutaris stressed the need to create a new identity of Thessaloniki for the best tourism promotion of the region abroad and spoke of the need to highlight the modern image of Thessaloniki along with its historical elements.
According to the organization, Thessaloniki is the first city in Greece that has created its own logo. The organization aims for city agencies in all 14 sub-regions of Thessaloniki to embrace, adopt and use the new logo so it becomes known throughout the world and established as the city’s tourism logo.