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Athens’ Campaign Continues

Culture and Tourism Minister Pavlos Geroulanos last month approved a three-month extension of a campaign launched by the Athens-Attica Hotel Association and online travel company

The Greek National Tourism Organization will finance the extension of the campaign.

According to the Athens-Attica Hotel Association, the ministry’s support to the Greek capital’s hoteliers came at the most appropriate moment following the defamatory events of 28-29 June (violent street riots in Syntagma Square).

During the campaign’s first phase from 21 April to 19 June, online visits to destination “Athens-Attica” through channels provided by increased by 59 percent compared to the same period last year, the association said in an announcement.

The total investment of the association and of hotel-members that participated in the effort reached some $75,000.

The campaign’s second phase began late last month, with the GNTO’s financial support, and has targeted the markets of the US, Canada, Australia and United Kingdom.

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