Athens citizens had the opportunity to better plan their summer vacation among a vast variety of top Greek destinations last month at the 5th Summer Holidays Expo international fair held at the Helexpo Palace exhibition center in Marousi, Athens.
The fair, held every year right before the summer season to promote the Greek tourism product to the domestic market, was held for the first time in the Greek capital after four consecutive annual events in Thessaloniki.
According to Helexpo President Paris Mavridis, the change of location for the Summer Holidays Expo aimed to approach a much larger market and maximize possibilities and results for exhibitors.
He added that the purpose of switching cities was to attract more trade visitors and of course those who want to plan early for their summer holidays.
“Our main concern is to give exhibitors the opportunity to have the best results in terms of traffic and the expansion of their turnover during this year’s summer season,” he said.
At the fair, visitors had the opportunity to take advantage of special offers and make early holiday bookings on the spot among the destinations of Chalkidiki, Ouranoupolis (Mount Athos), Corinthia, Poros, the Peloponnese, the Northern Aegean Islands, the Cyclades Islands and the Region of Central Macedonia. Foreign participations at the fair included those of Tunisia and Cyprus.
Also, the newly created (through the Kallikratis scheme) Greek regions and municipalities had the opportunity to introduce their destinations to Athenians.
Summer Holidays Expo 2011 saw the participation of hotels, traditional guesthouses, tour operators, airlines, shipping companies, specialized press and companies that promoted products and services suitable for all members of the Greek family.
Sideline events at the fair included a workshop hosted by the Peloponnese prefecture during which travel agencies held meetings with regional hotels.
Also, Helexpo, in cooperation with the fair’s major sponsor Respond on Demand and the Greek National Tourism Organization in Austria, hosted a group of Hungarian travel journalists during the days of the fair and gave them a tour of the Greek capital.
Summer Holidays Expo was held under the auspices of the Culture and Tourism Ministry.
GTP was among the main communication sponsors of the international fair.