“You In Greece” Campaign Kicks Off Online
The “You in Greece” online campaign is the new tool to promote tourism in Greece and aims to show that, besides sea and sun, Greece is also a country of experiences and diversity, Culture and Tourism Minister Pavlos Geroulanos told journalists at a press conference last month.
According to the culture and tourism minister, the “You in Greece” campaign comes as a response to the negative publicity Greece has received over the past months in the international media (press reports focused on the economic crisis, the May demonstrations and protests in Athens, the blocking of the Zenith cruiser and the takeover of the Acropolis by leftist protestors).
Mr. Geroulanos said the campaign would be spread via social networks such as Youtube, Facebook, Twitter, etc., while Greek Members of the European Parliament, the Greek National Tourism Organization (GNTO) offices abroad, embassies, and the Greek diaspora would also participate through online word of mouth.
In addition, within the framework of the “You in Greece” campaign, the GNTO and the Association of Greek Tourism Enterprises (SETE)recently organized a familiarization trip for Russian journalists in Athens.