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“The hotelier must approach the market with the question ‘Tell me what you want me to sell you’ before any marketing action is taken,” said Loukas Douvas, managing director of the Athens-Attica Hotel Association, during his presentation on the dynamics of modern marketing in the hotel reality. “The hotelier must get to know their customers well, understand their needs and then develop appropriate products and services to meet those needs,” he said.
Posted On 23 Jul 2012
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