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During her presentation, titled “How to tell the story,” Linda Pereira, executive director of CPL Events in Portugal, informed the audience that when presenting a country as a product, it is not different than telling a story to an audience. “At tourism exhibitions it is essential that everyone representing a country tells the same story,” Mrs. Pereira stressed that coordination must exist among the state, local governments and tourism organizations.
Posted On 23 Jul 2012
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