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Promotion of Thessalia Considered a Success

The promotion campaign of tourist destinations of the region of Thessalia (Larissa, Karditsa, Trikala and Magnessia – Skiathos, Skopelos and Alonissos) was recently completed with countable results.

Activities of the campaign included the organization of conferences on the prospects of regional tourism, participation in tourism fairs, professional meetings with tourism professionals and the operation of a website.

The catch-phrase ‘Thessaly, the myths live here’ was on the sidelines of the Greek National Tourism Organization’s campaign ‘Live your myth’ so that the promotion of Thessalia would be on the same pace as the country’s campaign.

The campaign was addressed both to the domestic tourist market and to countries such as Austria, Bulgaria, France, Switzerland, Sweden, Norway, Russia, Serbia, Turkey and Czech Republic.

The design and implementation of the three-year program was prepared by Civitas Ketchum company.

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About the Author
Nikos is Greek-American born in New York, USA, and has lived in Greece for over 30 years. He is the managing editor of Greece's leading monthly travel and tourism guide, the Greek Travel Pages (GTP) since June 2008 and of news site GTP Headlines since its launch in September 2012. Nikos has also served as international press officer for the City of Athens and for the mayor. He has a degree in Mass Media and Communications, specializing in Journalism. Nikos is a native English speaker and speaks Greek fluently.

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