A major meeting of travel “bloggers” from around the world is planned for the first time at the PhoCusWright@ITB Berlin event during the ITB Berlin exhibition this month. According to the organizers, “Bloggers are regarded as influential opinion-formers since user-generated content can make a significant contribution to increasing sales in the travel industry.” The ITB Berlin workshop aims to provide an opportunity for experienced trade visitors and employees of tourism businesses who are using the Internet increasingly as a sales channel to learn from first-hand experience on how to make effective use of blogs on tourism Internet sites and on online communities. The workshop is free and due to take place on March 5. An international team of bloggers from the travel industry will present concepts, technologies, innovations and current issues that are being featured on tourism and travel blogs.
A “blog” is a website where entries are commonly displayed in reverse chronological order. Blogs provide commentary or news on a particular subject (i.e. travel) and others function as online diaries.