Youtravel.com recently announced its website is now available in Chinese, in addition to Greek, English, Italian, Swedish and German. The online tour operator also claims a French version is forthcoming.
In so far as the Chinese market is concerned, YouTravel has placed much emphasis on this market as information on 300 hotels has already been translated into Chinese. According to managing director of YouTravel, John Kent, they anticipate in 2008 there will be 30,000 to 40,000 Chinese tourists in resorts that cooperate with the site both during the summer and winter period.
Mr. Kent claims, “it is true we place much emphasis on the Chinese market, which is the reason for the agreement Business China Network, so as to begin a proper and long-term cooperation with the aim of targeted incoming Chinese traffic to Europe.”
The site, now in six languages, offers information, accommodation and a variety of all-inclusive packages throughout Europe. Mr. Kent has been named Senior Visiting Fellow at Surrey University where he lectures at the management school on the success of this business model and the changes in the world of tourism.