More than two-thirds (67%) of North Americans place importance on the eco-friendliness of a destination, according to a recent survey, and this market segment has a growing future ahead of it.
Travelers are reassessing how they travel, where they stay and the impact they leave behind when on vacation, according to an Orbitz.com survey.
It also showed that more than half (65%) said it would somewhat impact their decision to stay at a hotel if they knew the hotel was using solar or wind energy to supplement the powering of the building.
As well, a strong majority (63%) said they would pay a little more to rent a hybrid vehicle or stay at a “green” hotel. And more than half (52%) said they would be willing to donate a small portion of their vacation budget to help save the environment when booking a trip.
More than half (51%) of Americans surveyed felt the tourism industry in the United States is not environmentally friendly.