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Future Traveler Tribes 2020

Amadeus released a major study, Future Traveler Tribes 2020, that defines who will be traveling in the future, which groups will potentially be most dominant, and the technology solutions that will facilitate their journeys and improve their travel experience. Produced in partnership with Henley Centre HeadlightVision, a global futures consultancy, the Amadeus report examines major social, geopolitical, economic, demographic and technology trends to reveal four “traveler tribes,” or major emerging customer segments that will impact airline operations in the next 15 years. Developed using significant research and input from travel, airline and technology experts, Future Traveler Tribes 2020 also reveals that technology must increasingly respond intuitively to people’s individual needs throughout their journey. The report brings together for the first time, major trends in consumer behaviour, geo-economics/politics and technology, to understand what will be the most dominant and interesting groups of travelers in the next 10-15 years.

Not only does Future Traveler Tribes 2020 thoroughly cover the macro-environment and the factors that will be shaping the airline sector but it also offers compelling insights into the types of technologies and applications that all travelers will be using by 2020.

It is the first time such a comprehensive study has been done which aims to understand how airlines can respond to the seismic shifts that are impacting on the sector today.

The objective of the report has been to stimulate discussion within the industry about the types of services and approaches that carriers need to take now and in the future to deliver on the needs of future travelers and secure profitability.

The landmark report has identified four traveler tribes, which may emerge in the next 10-15 years, and that have the potential to transform how the airline industry delivers products and services.

These tribes include: Global Executives: elite business travelers that want a private jet type experience, predominantly from emerging economic markets such as Brazil, Russia, India and China; Active Seniors: the wealthy, healthy older travelers, aged between 50 and 75, that will continue to travel for cultural and leisure pursuits; Cosmopolitan Commuters: those that live in one city but work in another and will use air travel to commute; Global Clans: people that will increasingly use air travel to visit increasingly dispersed extended family members.

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