According to the World Travel Trends Report 2006-07 the low-cost / no frill phenomenon is a major factor dictating how countries perform as leisure tourism destinations. And with the expansion of low cost airlines set to continue in 2007-08 city-break style holidays will continue to stimulate tourism between European cities.
Whilst 2006 was a challenging year for the air travel sector (higher fuel costs, the summer’s heat wave, heightened anti-terrorist security measures and a recent UK air tax rise) the first quarter of 2006 saw the launch of 57 new European routes by European low cost carriers and 298 additional weekly departures. The volume of low cost flights worldwide grew by 14% reflecting the buoyant market sector.
In recognition of the maturing city break market sector, Reed Travel Exhibitions is again set to host the City Break exhibition. Running for the second consecutive year, the business forum focuses on the growing European city break market and provides a business platform for city and regional tourist boards to meet suppliers and specialist operators.
Breaking away from the normal trade exhibition format City Break 2007 will feature pre-scheduled appointments where buyers will be able to select up to 36 appointments with chosen exhibitors.
City Break 2007 will host over 200 exhibitors from 30 countries including Europe’s leading and upcoming cities, city based hotels, destination management companies, tourist attractions and incoming operators.
A diverse range of over 80 exhibitors have already signed up including: Bellagio Hotel Prague, Berlin Tourismus, Brussels International Tourism, Chandris Hotels & Resorts, Chic Outlet Shopping© In Europe, Classical Hotels, Dublin Tourism, Enjoy Slovakia, Eurostar Group, Graz Tourist Office, Helsinki Tourist & Convention Bureau, Historic Royal Palaces, Oslo Visitors & Convention Bureau, Parc Asterix Paris, Tourist Board Of Rijeka, Via Hansa, Vienna Tourist Board, Zagreb Tourist Board & Convention Bureau
Following last year’s very successful launch in Helsinki, City Break 2007 will be staged in Athens, Greece, at the Faliro Sports Pavilion from 11-13 June 2007.