The European Travel Commission (ETC) welcomed three new members, Serbia, Montenegro and San Marino, bringing its membership to thirty-seven at its meeting in Malta last month. The ETC unites the continent’s national tourism organizations (NTO) to market “Destination Europe” worldwide.
Speaking during the ceremony, ETC President Arthur Oberascher said the new members enrich ETC’s portfolio as each has “an appeal that is part of the lure of the ‘Never-Ending Journey,’ which attracts guests from around the world.”
Serbia was represented by Miodrag Popovic, director of the national tourism office, Montenegro was represented by Nejbosa Popovic, vice minister for tourism, and Mauro Maiani, advisor to the minister of tourism, represented San Marino.
ETC membership offers many advantages to new members. It will increase their visibility through the new internet portal, visiteurope.com. Also, the ETC initiative to enhance the competitiveness of “Destination Europe” was the creation a common brand and logo in the form of a pair of soaring wings that invites guests to experience “Europe – A Never-Ending Journey”. Finally, ETC’s activities in IT, market intelligence and operational excellence are valuable resources in enhancing the effectiveness of NTOs.
The European Travel Commission is an association of National Tourism Organizations created in 1948.