Ministry of Development Akis Tsohatzopoulos says he will put the stress on invigorating incoming tourism from the U.S., which has been downgraded to a great extent the last few years.
“This (new) road will use a new-type promotion, different from the one we used to do up until today. We must make known our presence with offices (branches), representations (agencies) and communication centers in a different form of information and diplomatic tourism relations with the U.S. community. In parallel, of course, we must invest seriously in advertising. It is a new effort that will last for at least three years,” Mr. Tsohatzopoulos said.
In the meantime, he said positive messages come from the Chinese marketplace as a new spirit of cooperation is being established on the occasion of the Beijing Olympic Games of the year 2008.