World Travel Market 2001 (12-15 November) in London, is to turn the spotlight on the latest ‘buzzword’ for the industry – effective customer relationship management (CRM). In partnership with KPMG, one of the world’s leading professional services firms, World Travel Market will lead the industry one step beyond e-travel with a high profile debate ‘Who Cares?’
The debate will be held at the central feature area on Tuesday 13 November, the second day exclusively for Meridian Club members. It will bring together three senior industry figures and a consumer representative to address the problems and identify the opportunities. “This is the next big challenge facing the travel and leisure industry”, said Fiona Jeffery, group exhibition director.