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A Surge in Internet Usage this Year for Travel

Overwhelmingly, consumers are turning to the Internet for their summer travel planning and purchasing needs, according to independent research conducted by Feedback Research, a division of the Claria Corporation a leader in online behavioral marketing in the U.S.

Research Institute Says Greek Tourism Rebound Mild at Best

As government boasts that arrivals this year will surpass last year's numbers by more than 10%, a report from the country's Institute for Tourism Research says we'll be fortunate to see a 7% increase in arrivals.

Greeks Vacation Close to Home

Over a third of the Greek population will not go away on holiday this year, according to a recent survey released by VPRC, a leading independent public opinion research and consulting company here. The survey questioned 614 people throughout Greece who were over the age of 15.

Marketing Through Events Becoming Even More Popular

Ninety-six percent of corporate marketing executives utilize events in their marketing mix and 93% view the importance of event marketing to be constant or increasing, according to EventView '05/'06, the fourth annual study of face-to-face marketing trends sponsored by The George...

Hoteliers Calls for Metropolitan Conference Center

Georgios Tsakiris, president of the Attica Hoteliers' Association, opened the association's annual general assembly last month with words of praise for the cooperation and work being done by the country's tourism ministry, but he urged the ministry to move faster in implementing...

A New Era Opens for Philoxenia Travel Fair

With new ideas, new management and a strong 2004 participation to work with, the organizers of Philoxenia say the Greek travel fair has entered a new era. Last year, the fair welcomed 10% more general visitors and saw a 140% increase in foreign commercial visitors when compared...

Olympic Games Study Shows Athens 2004 a Champion

Every city to have hosted the modern Olympic Games inherited improvements in infrastruc-ture, Olympic installations, facelifts, tourism promotion and a better environment through greater green spaces, says a survey by the international consultancy company Jones LangLalle.

Online Shoppers Buy Direct

Four in 10 online travel shoppers have shopped an online travel agency site, but ultimately purchased direct from a supplier, according to a new report published by PhoCusWright Inc. This behavior is more pronounced for air than any other segment. Findings from the newly released...

ITEP Urges Greece to Open Info Offices in Russia

Because Russians are just now emerging as serious tourists, and because Greece could attract them with the right strategy, the Institute of Tourism Research and Forecasts urges the government here to open information centers and meeting points for tourists in several major...

National Bank Sees Tourism Arrival Increase

Tourists visiting Greece will increase by 7.5 percent in 2005, exceeding 13.5 million this year and 14 million in 2006, according to a National Bank of Greece (NBG) report released last month.

Email Tourism Promotion Major Trend

The travel industry continues its move to increased online marketing, as twice as many companies as last year plan to spend 20 percent more of their marketing budget online, according to a new survey by New York University's Tisch Center for Hospitality, Tourism, and Sports...

Some Business Travelers Return to Travel Agents

As business travel continues a slow rebound, travel agents appear to be picking up a bigger slice of the business, according to the 2005 National Business Travel Monitor.

Research Institute Foresees Tourism Arrival Increases

Tourism arrivals in Greece are set to rise by 5 to 7 percent this year, according to estimates by the Institute of Tourism Research and Forecasts. In its latest "Economy and Tourism" report, ITEP predicts that in 2005 foreign tourist arrivals will rise by 5 to 6 percent over last year.

Arrivals Up, Overnights Down

Arrivals in Athens may have increased in the first quarter of 2005, according to Athens International Airport data, but the Attica Hoteliers' Association released data last month that show hotel occupancy rates down by an average 4.4 percent against the same quarter of last year.

Millions of Visitors from China Expected

If the right policies are followed, Greece can expect a large number of tourists from China in the coming years, when that country is projected to become the world's biggest tourism market, according to a study by the Institute of Tourism Research and Forecasts.