The prospects of Greek tourism and the actions required to keep the momentum going topped the agenda of a meeting held between Greek Prime Minister Alexis Tsipras and Greek Tourism Confederation (SETE) President Andreas Andreadis.
The Hellenic Federation of Hoteliers (POX) is negotiating package deals for 2018 with tour operators in efforts to find ways to offset a new levy that will be charged on Greek accommodation units as of 2018.
The brand new Electra Metropolis, the fifth hotel of Electra Hotels & Resorts, has opened its doors in the building which up until 2004 housed the Education Ministry on Mitropoleos Street in the heart of Athens.
Tourism traffic for August is picking up pace particularly in mainland Greece destinations while British travelers are still hitting Greek shores despite Brexit fears and the devaluation of the pound against the euro.
2016 will be a good year for Greek tourism, but it is essential for all to assist in order for Greece to maintain its competitiveness, according to a study of Eurobank that was presented on Thursday at the 1st Greek Tourism Conference in Athens.
Athens is ready to host some 4.5 million visitors this year and the Guardian is describing the rising tourism numbers as a “miracle”, adding that much of the upsurge is linked to Greece’s safety record.
This year has become a challenging time for the Greek hotel industry with many diverse challenges being thrown its way such as lagging bookings, overtaxation and the "underground economy" created by short-term home rentals, according to the Hellenic Federation of Hoteliers.