London was the first stop in a series of actions within the "Athens Roadshow" program aiming to promote the Greek capital, its tourism offerings and conference capacity to a wider market.
The Thessaloniki Convention Bureau and the Macedonia-Thrace Travel Agents Association have joined forces to promote the northern port city of Thessaloniki as a prime MICE destination.
Developing the northern port city into a prime conference tourism choice was the focus of "Destination Thessaloniki" held at this year’s Philoxenia exhibition.
In its first months of operation, the Thessaloniki Convention Bureau (TCB) has laid the groundwork for the representation of the northern port city in the international market and its promotion as a prime MICE destination.
