International visitor arrivals to Greece's main airports surged 15.4 percent to 14.5 million during the January-December 2014 period, according to processed data released by the Greek Tourism Confederation (SETE).
Promoting Larissa and the wider Thessaly region as a tourist destination topped the agenda of the municipality’s newly-launched tourist development and promotion committee, which convened for the first time on Thursday.
With Greece estimated to have finally returned to economic growth in 2014, the outlook for 2015-2018 is looking relatively positive, according to Business Monitor International’s (BMI) Greece Q1 2015 Tourism Report.
More Americans are interested in traveling to Greece in 2015, the Hellenic-American Chamber of Tourism (HACT) said on Wednesday, adding however that US tour operators are on standby until the election period is over and the situation stabilizes.
The 3rd Travel Trade Athens workshop, set for April 27, in the Greek capital, will again this year bring together tourism industry professionals with the aim to introduce the country’s offerings and promote the Greek experience.
"Our goal is for Athens to become a metropolitan center for tourism at a European and global level and a strong and attractive city break destination," Greek Tourism Minister Olga Kefalogianni said on Tuesday.
Greek airports recorded increased air traffic in 2014 with a total of 43 million passengers making their way through Greek airports from January to November, according to figures released by the Civil Aviation Authority.
In tune with the challenging times and changing demands, Greek travel company Signature Travel presented on Monday, its “Bon-Us Voyage” program, offering customers discounts on deals and products as well as added benefits to partners.
The outlook for Greek tourism in 2015 remains positive despite an air of uncertainty in the mind of the global public opinion regarding Greece created by much of the international media coverage of the January 25 elections.