Greece and Athens continued to garner positive feedback online in Q2 and June, according to INSETE’s sentiment tracker for the country and its capital city.
Seventy-one new hotels opened in the Greek capital over the last five years with the majority located in the center of Athens, according to GBR Consulting.
Although overnight stays of travelers from Israel dropped this year in Thessaloniki, the country has remained among the northern Greek city’s top international source markets.
Greece is winning points online with social media conversations pushing the country’s e-reputation up by 64 points in May compared to rival markets under investigation.
Hospitality and gastronomy are winning points with travelers making Athens a highly sought-after destination, according to findings released by INSETE.
The hotel sectors in both Athens and Thessaloniki saw an expansion during the two first years of the Covid-19 pandemic, according to the latest report by GBR Consulting.
Tourism flows to Thessaloniki, Greece, picked up in 2021 with the number of overnight stays increasing by 50.63% over 2020, according to the city’s hotels association.
Hotels in Athens and Thessaloniki have managed to recover 39% of pre-pandemic overnight stay levels from January to September, says a report by GBR Consulting.
Thessaloniki, Greece’s second largest city, is struggling to attract visitors, recording only 531,806 overnight stays in the first 8 months of the year, down by 0.04% over the same period in 2020.
Greece in June appeared to attract visitors of a “higher profile” as revenue per occupied rooms at resort hotels exceeded demand, according to GBR Consulting.
