The European Tourism Association (ETOA) and the European Travel Commission (ETC) have announced a joint marketing initiative aimed to boost the recovery of the Chinese market for Europe.
Hospitality group Accor and the Alibaba Group have partnered to develop new digital applications and loyalty programs to improve the traveler experience.
The ITB Asia 2019 conference will bring together thought leaders from across the MICE, leisure, corporate, and travel tech sectors for high-level discussions on the future of travel.
The majority of Chinese tourists choose to go on gastronomy holidays, with Western Europe evolving into a key culinary destination for them, says GlobalData.
All the more Chinese travelers are putting European destinations at the top of their travel agendas for 2019, following the EU-China Tourism Year 2018 initiative.
Athens International Airport (AIA) is among the first 'China-ready' airports in Europe, with the launch of a mobile app designed to help Chinese travelers in Athens.
The trends that provoke disruption and innovation in the travel industry will be the focus of the “Travel Reimagined” conference to take place at ITB Asia 2018 in October.
Improving air connectivity and creating additional visa centers are key to increase inbound tourism from China to Greece, according to Greek Tourism Confederation (SETE) President Yiannis Retsos.
The website of the Thessaloniki Tourism Organization will be translated in Chinese, in order to facilitate visitors traveling from China to the northern Greek city.
The Chinese traveler represents the biggest opportunity for brands in the hospitality and tourism sector and is the largest demographic segment of global travel, Agility Research & Strategy, a world class leading research agency focused on the Affluent consumer, recently informed...
The Greek National Tourism Organization (GNTO) was honored with two awards at CITE 2013 - China (Guangdong) International Tourism Industry Expo 2013, held in Guangzhou, capital of south China's Guangdong Province, from 30 August to 1 September 2013.
