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Air Serbia Integrates ‘SabreSonic’ Technology to Streamline Passenger Experience at Airports

Air Serbia will continue utilizing SabreSonic technology, which offers a range of functionalities designed to increase airline revenue and streamline the passenger experience at the airport.
Posted On 16 Apr 2024
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Sabre: Strategic Leadership Appointments in EMEA to Drive Regional Expansion

Sabre has announced leadership appointments aiming to accelerate its growth and expansion across the Europe, Middle East, and Africa (EMEA) regions.
Posted On 19 Mar 2024
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Sabre Joins Prince Harry’s ‘Travalyst’ Coalition to Boost Sustainable Travel

Sabre has joined Travalyst, the not-for-profit organization founded by Prince Harry, The Duke of Sussex, which aims to help people make better travel choices.
Posted On 01 Mar 2024
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Riyadh Air Moves Towards First Flight in 2025 with Sabre Travel Technology

Sabre Corporation is one of the technical suppliers to power Riyadh Air towards its maiden flight in 2025.
Posted On 13 Feb 2024
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Kyvernitis Travel Renews Alliance with Sabre to Elevate its Offerings

Kyvernitis Travel Group in Greece has chosen Sabre, a key player in travel technology, to streamline payment processes and automate routine tasks.
Posted On 30 Jan 2024
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Study: Leisure Travelers Now Booking Trips Earlier, Spending More

Spending more, booking earlier and lost luggage are some of the insights provided in a recent survey about 2024 travel planning by Sabre.
Posted On 18 Jan 2024
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Sabre and IAG Expand Partnership with Distribution Agreement Including NDC Content

Modern travel retailing practices will be promoted through Sabre’s distribution agreement with IAG, which includes British Airways, Iberia, Aer Lingus and Vueling.
Posted On 09 Jan 2024
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Interview – Sabre’s Sean McDonald Talks Travel Trends, the World of NDC and the Greek Market

Sabre’s Sean McDonald speaks about the company’s NDC offering, technology and the Greek market in the world of travel.
Posted On 18 Dec 2023
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Sabre: Eleventh-hour Christmas Shoppers are Driving a Boom in Hotel Gift Card Sales

Hoteliers using Sabre technology to sell gift cards and experiences have their biggest shopping moment of the year in the hour before midnight on Christmas Eve.
Posted On 13 Dec 2023
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Sabre Activates Lufthansa Group’s NDC Content in the GDS

The Lufthansa Group airlines are now distributing their NDC offers in over 150 markets via Sabre GDS.
Posted On 04 Dec 2023
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Greece’s Aktina Travel Group Reaffirms Sabre as Key Technology Provider

Aktina Travel Group has confirmed Sabre for its automation and multi-source platform proposition, which solves a fundamental problem of travel agencies in Greece: managing content fragmentation in an efficient way.
Posted On 17 Nov 2023
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LOT Polish Airlines’ NDC Content Now Available in Sabre’s GDS

The NDC offers of LOT Polish Airlines are now available to travel agents worldwide through Sabre’s global distribution system (GDS).
Posted On 15 Nov 2023
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Jet2 Signs Multi-year Distribution Agreement with Sabre

UK airline Jet2 has signed a distribution agreement with Sabre to offer travel agency partners access to its content.
Posted On 25 Oct 2023
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Air France-KLM and Sabre Extend NDC Distribution Agreement

Air France-KLM and Sabre signed an extended distribution agreement that includes enriched NDC-sourced content alongside traditional EDIFACT content, fostering modern travel retailing in Europe and across the globe.
Posted On 23 Oct 2023
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LATAM’s NDC Content to be Integrated into Sabre’s GDS

LATAM and Sabre are actively working on the launch of the airline’s NDC offers in the Sabre travel marketplace.
Posted On 10 Oct 2023
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Theo Panagiotoulias. Photo source: Star Alliance
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Star Alliance Names Theo Panagiotoulias as New CEO

Star Alliance appoints Theo Panagiotoulias as new CEO, bringing 25 years of international experience to lead the world's leading airline alliance.
Posted On 06 Jun 2023
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Sabre Appoints Guy Barnes to Lead Sabre Hospitality Sales in Europe

Sabre Corporation has recently appointed Guy Barnes as its european Hospitality Head of Sales to help generate increased revenue from hotel assets.
Posted On 07 Apr 2023
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Sabre Introduces New Service for Flight Disruptions

Sabre and Plan3 have entered into an agreement, which will provide a win-win for airlines and passengers.
Posted On 04 Apr 2023
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Photo source: American Airlines
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Sabre and American Airlines Set to Go Live with NDC Content

American Airlines’ NDC content will be accessible via Sabre Red 360, Sabre APIs and GetThere.
Posted On 30 Mar 2023
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Sabre Announces New Customer Loyalty Program Solution for Airlines and Hotels

Sabre and Capillary Technologies have teamed up to help airlines and hoteliers delight travelers through next-generation customer loyalty programs.
Posted On 22 Mar 2023
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