The Tourism Ministry is joining forces with the Municipality of Athens, the Region of Attica and public and private stakeholders, for the international promotion of the Greek capital and region as a city break destination.
The Hellenic Chamber of Hotels (HCH) has entered partnerships with the Attica region, Marketing Greece and the Beijing International Bloom Travel Service Corp for the inclusion of its e-tourist guide Trip2Athens in their online platforms.
As part of its ongoing tourism campaign and in efforts to stimulate the interest of the UK market, the Attica Region showcased its vast array of offerings at this year’s World Travel Market (WTM), which took place in London earlier this month.
In efforts to highlight the sea tourism options available in the Attica Region and see them included in international tour packages, local authorities are currently running a series of fam trips and promotional activities.
The Attica Region is inviting municipalities, organizations and businesses to join in its efforts to develop cultural tourism during a special event on September 28 at the Acropolis Museum amphitheater.
Promoting the wider Attica region as an ideal short break destination as well as bringing to the fore the unknown side of life on the outskirts of Athens and across the region, are among the priorities set by the Attica Region in its tourism promotion strategy for the next five years.
As part of its ongoing campaign to promote Attica as a prime all-year-round tourist destination, the Attica Region participated in this year’s Ferien-Messe Wein show, which ran on January 15-18 in Vienna.
The fact that Athens is showing a calmer image and no longer making headlines that refer to strikes, demonstrations and street riots has contributed to the rise in tourism in the Attica region, Greek hoteliers informed journalists during a recent press conference.
“Our goal is to establish Athens as a final destination instead of a stopover destination through the expansion of its tourism product and for the average spending per visitor to increase,” the chairman of the Athens Development and Destination Management Agency, Yiorgos...