In parallel with the ITB Berlin, the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 8 to Saturday, 11 March 2017.
In order to successfully compete with the technology giants tour operators must rethink their strategies. This is where the digital transition offers a decisive advantage. Over a period of more than ten years the ITB Berlin Convention has established itself as an important trendsetter with innovative topics, and to mark the fiftieth anniversary of ITB Berlin it has put together a forward-looking programme of events.
From 8 to 11 March 2017, under the heading of ‘Travel 4.0 – the digitisation of the travel industry’, the convention will examine a number of topics, including the digital infrastructure, relevant content and the use of humanoid robots in the tourism industry. The challenges posed by the current refugee crisis, and in that context the general shortage of specialists, will also be the subject of debate.
For trade visitors attending the world’s largest travel trade show admission to the ITB Berlin Convention is free.
