Athens is making an impressive comeback to the international tourism and travel market, experiencing an average 26% increase in the number of foreign visitors in 2015, one of the largest growth rates recorded globally and in particular, in Europe.
Nearly 1 million hotel room nights were purchased in Thessaloniki in 2009 and more than 2 million last year. We have finally begun to put Thessaloniki on the map as a destination, but we need a goal for more tourists.
The ministry is here to develop and facilitate entrepreneurship. We are available to assist all tourism-related fields and occupations so that the final product will be flawless when it reaches the consumer.
GNTO’s strategic shift in the communication policy towards the web, the online providers and the social media are playing a crucial role, while at the same time we have started moving away from the seasonality of the Greek product, as the demand for the shoulder months is growing.
Now, that Greece is at a crucial crossroad, it is important to create and implement a framework of activities to tackle over-taxation, tax evasion and support the State to the implementation of the relevant reforms.
It is imperative to make every effort to upgrade our infrastructure, to raise our services to higher standards, whether we work in the public or private sector and thus to ensure the best possible satisfaction of the visitors in our country.
The pricing policy of Greek hotels once again strengthened, to a great extent, the coordinated effort to keep demand going, as most hotels responded to the capital controls, at the peak of the season, with discounts and offers.
Travel agencies, on an international level, are the producers and distributors of the tourism product and are principally engaged in composing individual tourist products as well as promoting, advertising and selling them.
Greece has a tremendous advantage against competing destinations, due to the diversity of its tourist product offering, not only between the mainland and the hundreds of islands, but also between the islands themselves — depending on their geographical location.
Recent decisions of major carriers to redesign their relationship with GDSs as well as to switch costs in other parts of the distribution chain — in particular to travel agencies — are of major importance. The consequences of similar decisions and the instability they are causing...