With the message “Greeks Teach Hospitality”, 100% Hotel Show underlines the quality of Greek tourism enterprises, connecting the central message of the campaign with the world renowned Greek “filoxenia” (hospitality). Through the campaign, tourism professionals from all over the world are invited to meet and form cooperations with Greek tourism companies.
“Greece hosts some of the top tourism businesses in the world, either hotels or tourism-related companies,” says Hospitality Strategy Expert Nikos Morantis, responsible for the hotel and digital presence of 100% Hotel Show. “The campaign ‘Greeks Teach Hospitality’, comes as a reply to the negative impact of the ongoing financial ‘crisis’ in Greece — which, in many cases, has had the opposite results, making the affected Greek companies raise the bar and increase their level of services.”
The “Greeks Teach Hospitality” campaign will include a series of online actions to support the message within the European market. The focal point of its activities will be the participation in various fairs and events around the world, with WTM London being the campaign’s first stop.
100% Hotel Show supports Greek extroversion
According to Morantis, through the new campaign, the 100% Hotel Show is taking its first step towards its international plan by participating in global tourism fairs and representing Greek tourism brands.
“The 100% Hotel Show introduces into its main vision of the concept of extroversion, launching an international plan for the promotion of Greek companies and professionals,” Morantis says, adding that the campaign is already planning partnerships with even bigger international events.
The campaign “Greeks Teach Hospitality” concerns Greek hoteliers and tourism-related professionals, including architects, sales & marketing companies and export companies of products and services. Hotels to be presented within the campaign will either be the short-listed participations in the Hotel Design Awards or those selected for their innovation, by the specialized team of 100% Hotel Show. Interested companies will be evaluated for their quality of services and products as well as their comparative advantages.
Demand Customize Marketing is the organizer of the 100% Hotel Show.
The Greek Travel Pages (GTP) is a strategic communication sponsor of the 100% Hotel Show.