Marketing Greece, the private marketing company for Greek tourism, has appointed Ioanna Dretta as its new CEO and Managing Director.
Dretta succeeds Iosif Parsalis, “who contributed greatly to the company’s establishment as a marketing and national strategy tool for Greek tourism”, Marketing Greece said in an announcement on Monday.
“After a successful term in the leadership of Marketing Greece, we wish Iosif every success in his new professional plans. His effectiveness and dedication are a legacy for the company’s next steps,” the president of the Greek Tourism Confederation (SETE) Yiannis Retsos said. “ We are confident that Ioanna, with her knowledge and experience in the field, will secure and further strengthen the company’s course,” he added.
Ioanna Dretta has a long experience in tourism, having served as an advisor to the president of SETE and worked in various positions in the private and public sector.