Key Tourism Figures 2016: Lysandros Tsilidis, President Federation of Hellenic Associations of Travel & Tourist Agencies
In August 2015, the Federation of Hellenic Associations of Travel & Tourist Agencies (FED HATTA) launched “Dodeka” (Twelve), a dynamic action plan that includes thematic and special interest activities and the promotion of lesser-known tourism destinations, which aims to enrich the tourism product and expand the season.
This is an innovative, sectoral initiative from which new tourism products will emerge for our country, which is necessary in order to redefine Greece as a preferred destination for international tourists.
We aspire for the constantly enriched program of activities of “Dodeka” to be used as a “toolbox”, not only by Greek tour operators and travel agents, but also by their international network.
Upon completion, the “Dodeka” action plan will be promoted by the federation and its members (associations of travel agencies throughout Greece) and tourism professionals in all tourism exhibitions and roadshows worldwide so that its communication will be ongoing and consistent, but also for it to take effect as soon as possible as an extra measure for the promotion of Greece worldwide.
FED HATTA, under the initiative of “Dodeka” and motivated by the strong vision of the tourism season’s extension twelve-month tourism in Greece, decided to proceed to the creation of an innovative digital magazine: “12twelve” (application) is an advanced digital-only magazine for tablets, complete with rich material, high resolution images, audio, video and a variety of interactive elements.
It is a revolutionary publication devoted to exploring modern Greece and to give savvy travelers the inspiration and knowledge to skip the clichés and connect with its people and culture.