A video of the new campaign for the international tourism promotion of the Greek capital dubbed “#ImAnAthenian – Speak Aθenian. Be an Aθenian.” was released on Friday.
The new campaign aims to innovatively promote Athens as an ideal city break destination through a brand new hybrid lexicon.
The campaign revolves around combinations of Greek and English words and letters, like Hipstorical, Philosofa, Theatricult and Bistrocrαcy.
These new terms seek to imaginatively convey the way that Athenians spend each day in a city with a one-of-kind personality that blends history with contemporary life and urban culture, and even a beach-studded coastline that lies just half an hour from downtown Athens.
A special mobile app — the Athenian Application — is available from www.imanathenian.com and allows participants to upload their own photos from their personal Athenian experience as Hipstoricals or Atheniants and their own Theatricult or Bistrocracy moments in the city.
The campaign has been launched by Athens International Airport and Marketing Greece and is being held under the auspices of the Municipality of Athens with the support of the Athens-Attica and Argosaronic Hotel Association and Aegean Airlines.