SWISS Goes All Out with Greece Promo

SWISS at Athens’ Golden Hall.

Swiss International Air Lines is placing its bets on Greece with its latest communication strategy aimed at boosting the country’s image and attracting tourism.

With a series of media campaigns running everywhere from the Athens metro and on city bus lines to malls and via social media, SWISS aims to contribute to repairing Greece’s reputation.

The far-reaching campaign kicked off last month and will run through to the new year.

At Athens’ Golden Hall, SWISS invites shoppers to take part in its contest: the winner gets two Business Class tickets to Switzerland and a two-day stay in a 4-star hotel.

In the meantime, tune in to SWISS social media sites for more fun posts, raffles and great prizes.

Switzerland’s national carrier, SWISS serves 16 million passengers every year to 106 destinations in 49 countries with its fleet of 95 aircraft.