Alexandros Vassilikos, President Athens – Attica & Argosaronic Hotel Association

Official Tourism Message

Dear friends and colleagues,

Tourism in Athens led the rise in terms of arrivals this year. Athens re-gained the interest of international visitors and at the same time remained one of the most affordable capitals in Europe and one of the most “value for money” destinations for 2016.

This was neither a coincidence nor luck. It was the result of combined efforts taken by private key tourism sector bodies. Athens’ hotel industry supported the destination intently by taking initiatives and providing high quality hospitality.

Athens’ unique characteristics remain the same: a historical ancient city of Europe and also a modern metropolis with vivid city life.

Destination Athens also features one of the most beautiful Riviera in Europe, 5 islands just a stone’s throw away, archaeological sites and museums, year-round events ideal for cultural city breaks combined with mouthwatering gastronomy, wine bars, nightlife and shopping.

The experiences Athens can offer visitors are infinite and unique; whether traveling for business or leisure. You can run the Athens Authentic Marathon and feel like a modern hero and walk up the Acropolis Hill, the backstreets of Plaka and Agora and feel the spirit of ancient philosophers.

Our official visitor satisfaction rate — over 96% — is the ideal ambassador of Athens’ quality in regards to hotel infrastructure and service evaluation. The score has remained over 8/10 for more than 3 years.

Athens is a strong tourism brand. There are still many aspects to unfold and the key to this is cooperation. We invite you to join our efforts as a visitor or entrepreneur.