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Travel Channel to Show the World the ‘Tourism Experience’ of Central Macedonia, Greece
Posted On 16 Jul 2015
Destinations of the Region of Central Macedonia: Imathia, Thessaloniki, Kilkis, Pella, Pieria, Serres and Halkidiki.
Greek destinations of the Region of Central Macedonia will “travel” around the world via international broadcaster Travel Channel.
In an announcement on Wednesday, the Region said it has launched a new “emergency” tourism campaign, in cooperation with Travel Channel International, to promote the tourism experience it can offer throughout the year.
According to the Region, the “emergency” campaign was launched to give tourism a necessary boost following the recent political and economic developments in the country.
The Region of Central Macedonia is composed of seven regional units: Imathia, Thessaloniki, Kilkis, Pella, Pieria, Serres and Halkidiki.
Travel Channel has produced four inspirational one-minute videos that tell of the region’s alternative forms of tourism that visitors can enjoy: “Classic Tourism: Sun & Sea”, “Mountain climbing and Environmental Tourism: Mt. Olympus”, “Cultural and Religious Tourism” and “City Break and Gastronomy Tourism”.
The one-minute videos will be aired on Travel Channel around 80 times during prime time.
Following is the “Sun & Sea” video:
“The aim of our campaign is to attract new visitors from across Europe and the Middle East… to give tourism a necessary boost during these difficult times which follow the developments in our country and the repercussions they are expected to have had on tourist traffic, “said Regional Governor of Central Macedonia Apostolos Tzitzikostas.
“Our partnership (with Travel Channel) aims for a perfectly targeted promotion and for the extension of the season. But it mainly aims to shield tourism businesses and jobs in tourism from losses that may arise due to the latest developments”, Mr. Tzitzikostas added.
Travel Channel is the world’s leading international travel broadcaster, transmitting 24 hours a day in 21 languages to 130 countries across Europe, the Middle East, Africa and Asia-Pacific.
To download all the videos, press here.
Photo source: Very Macedonia
I respect the efforts of the “Very Macedonia” & Travel Channel joint promotional campaign. However I must share my opinion, expertise & the belief that this clip is very poor in many aspects. The script covers the whole beautiful images of Macedonia with large bold words, often mismatching the image with the words. The writing should in smaller written cursive script (like Edwardian or Kunstler Scripts), somewhere in the side of the picture, leaving room for someone to enjoy the image, not the unwitty – dull words (“Very” This, “Very” That,…very Dull…terribly uncreative & unsophisticated). The Music is also tasteless & without character. Marketing-wise, it is a Flop.
Sorry for my hard comments, but I am sincere and I mean well. Kind regards, George Nikolaidis.