Air New Zealand’s latest inflight safety video “Surfing Safari” has attracted almost four million online viewers in its first week.
The video, featuring some of the greatest surfing talent from around the world at iconic surf spots across three countries on Air New Zealand’s network was released on Thursday last week. The safety video was shot in Malibu in the United States, the Gold Coast of Australia and at Raglan and Piha in New Zealand, three of the world’s most beautiful and iconic surf destinations.
It has already clocked up close to three million views on YouTube plus an additional 570,000 Facebook views and almost 200,000 on Chinese site Youku.com.
Air New Zealand Head of Global Brand Development Jodi Williams said the response to the latest safety video has been extremely positive.
“The videos share important safety messages in a way that is informative and entertaining. These also do a fantastic job of promoting not only Air New Zealand but also our nation on the global stage and driving tourist demand both to our country and to the other international destinations we have featured,” Ms Williams said.
Air New Zealand continues to create buzz and attract international attention with its creative take on the traditional inflight safety video, with previous videos including “Safety Old School Style” featuring Betty White, “The Bear Essentials of Safety” with Bear Grylls, and two Hobbit-inspired safety videos featuring various cast members from “The Hobbit” trilogy.
Collectively, the airline’s safety videos have been viewed more than 50 million times online.
The airline’s most recent safety video has also received extensive media coverage from around the world, including The Huffington Post, The Daily Mail and USA Today.
The GSA for Air New Zealand in Greece is Discover the World Greece & Cyprus.
“Surfing Safari” can be viewed below.