Greek Hoteliers Get Ready for ‘100% Hotel Show’ in Athens

100% Hotel Show, Greece’s exhibition addressed exclusively to hoteliers, intends to pass on innovative ideas for the professional growth of hoteliers and reveal ways to strengthen the development of Greece’s tourism industry, the exhibition’s organizer Dimitris Antonakos informed a press conference on Wednesday.

The exhibition will take place on 7-9 February at the MEC exhibition center in Peania, eastern Attica.

Margarita Manousou, events manager; Dimitris Antonakos, organizer; and Nikos Morantis, marketing director.

“The idea and philosophy behind the 100% Hotel Show is to provide information to hoteliers in regards to products and services that can support the Greek tourism product, enhance their image throughout the international market and boost their sales,” Mr. Antonakos said.

In its second year, the 100% Hotel Show takes the visitor through the development process of the accommodation business from the initial investment all the way to the final placement of the product on the market.

The 100% Hotel Show presents a wide variety of exhibitors placed in accordance to the six steps* of the development of a hotel unit.

The central themes of this year’s exhibition are construction, innovation and renovation.

*FIND YOUR COLOR… FIND YOUR STEP
The visitor of 100% Hotel Show has the opportunity to ‘navigate’ through the process of creating and developing a hotel product, since the whole structure of the fair is built according to 6 major steps, from conceiving the idea to positioning the final product to the global market. This was one of the main innovations of the first 100% Hotel Show, and it is further enhanced at the second edition.
Each ‘step’ has a distinctive color, marking the business sector of each exhibitor. At the same time, the whole structure of the fair creates an ‘easy-to-navigate’ map, helping the visitors find their way more easily and effectively.

Hosted Buyers from Europe to meet Greek hoteliers

The 100% Hotel Show will host representatives from leading European travel agencies from Russia, Italy, Spain, Germany, Cyprus and Serbia.

A series of B2B meetings are scheduled to take place between the hosted buyers and participating Greek hoteliers.

Parallel events

Claus Sendlinger, founder and CEO of Design Hotels, will speak at the event “The three Directions of a Successful Hotel Renovation: Design / F&B / Digital”.

A series of parallel events will be organized throughout the three days of the exhibition, including:

• Design Hotels Event: The three Directions of a Successful Hotel Renovation – Design / F&B / Digital
• Sports tourism event: Creating year-round tourism by developing sports activities.
• Presentation methods for an effective participation in tourism exhibitions
• Presentation of 3rd ACVB Travel Trade Athens
• Domestic tourism event by the Peloponnese Tourism Organization
• Presentation of Athens as a city break destination
• Discussion on Greek airports and their importance for tourism
• Medical tourism event
• Gastronomy tourism event

For the full list of parallel events (in Greek), press here.

100% Hotel Design Awards

On the first day of the exhibition, a national architecture competition entitled “100% Hotel Design Awards” will take place. The event aims to highlight the determining role design can play in hotel decoration and renovation.

100% Hotel Design Awards 2015 judging committee

TIP: A shuttle bus of 100% Hotel Show will connect the Exhibition Center from and to the Athens International Airport (free of charge). The exhibition center is also very easily accessible by car or taxi.

GTP is a Strategic Communication Partner of the 100% Hotel Show.

To register at the 100% Hotel Show, press here.