Travelport and SAS Sign New Multi-Year Full Content Agreement

Travelport has today announced a new, multi-year, full content agreement with SAS, Scandinavia’s leading airline. The new agreement means that all of Travelport’s 67,000 connected travel agents can continue to access SAS content.

SAS has committed to Travelport Rich Content and Branding, a key component of the Travelport Commerce Platform, which allows airlines to market and retail their products more effectively by controlling how their product is visually presented and described to travel agents. It is designed to enable partner airlines and other travel content suppliers to use more sophisticated retailing techniques in order to drive sales of core products as well as ancillaries. Over 85 airlines have now signed up to Rich Content and Branding, including national airlines and low cost carriers.

“I am thrilled that SAS has recognised the value of Travelport’s Travel Commerce Platform. We are allowing airlines the ability to market themselves in a highly individual way that we believe sets us apart from our competitors,” said Robin Ranken, Travelport’s Head of Airline Services Europe.

SAS has also signed up to make paid seating, a key ancillary service for the airline, available through Travelport’s Commerce platform. This service offers agents the ability to book chargeable seats with, for example, extra leg room, as part of the existing booking workflow.

“We are pleased to have reached this new agreement with Travelport and are excited about the potential for growth its latest point of sale solutions offer our business,” said Per Wehlander, Head of GDS Agreements & Distribution Planning with SAS.