Malia, Crete: Where Tourism & Culture Become One

The Municipality of Hersonissos has released its third video of a series launched in recent months to promote the destination. The third video focuses on Malia.

In the video entitled “Malia Crete – Where Tourism & Culture Become One,”  the municipality highlights the cultural and traditional side of the destination and focuses on the amazing fiesta organized every year in June, in the beginning of the tourism season.

The fiesta is held every year in the traditional village of Malia as a welcome to visitors and aims to pass the message is that in Malia, tradition and tourism can be united – something very obvious on the video as visitors are seen enjoying themselves during an evening with local Cretan dishes and drinks in the company of local residents.

Malia is a renowned resort with great beaches and a lively party atmosphere, so lively that tourists refer to the destination as the “party capital of Crete.” It is among the most popular tourism destinations of Crete and one of the most popular in Europe. It is mainly visited by young tourists from the UK and Northern Europe.

Hersonissos promo video campaign

The municipality’s recent video follows the previous promo videos: Hersonissos Crete: Land of Beaches and Experiences and The Power of Legacy.

All three promo videos will be displayed in all upcoming major tourism fairs in Europe (Berlin, Moscow, London, etc. ) to promote and upgrade the region’s tourism product.

All videos are a production of the Blueroom team and include photo shots of Norwegian photographer Stian Rekdal who has used the time-lapse photography technique.