Greece made its presence apparent to the international travel trade sector at the 33rd World Travel Market, held 5-8 November 2012 on the fairgrounds of ExCeL–London.
With an 813 square meter pavilion, the Greek National Tourism Organization showcased Greece’s new image to travel professionals and gave details on the country’s new communication strategy to foreign markets.
Greek tourism professionals feel optimistic for the 2013 tourism season as the first signs for next year appeared encouraging.
Greece’s presence at the 33rd WTM included a press conference given by Greek Tourism Minister Olga Kefalogianni and GNTO General Secretary Nikos Karachalios. The philosophy of the new communication strategy for Greek tourism was presented via the slogan “Greece, all time classic.”
Also, the Greek Tourism Ministry and the GNTO held a dance music event on the banks of the River Thames in London under the message “Greece Welcomes You.”
The flash-mob event was filmed and two videos of the event will be used to promote Greek tourism online via social media and youtube. The videos will also be screened at international exhibitions and via airline displays.
According to Greek newspaper Kathimerini, holiday bookings from the UK market are showing a 15 percent yearly increase to date.
Next year’s WTM will be held 4-7 November 2013.
Greece – WTM 2012
Mr. Angelopoulos is also the organizer of the Sympossio Gourmet Touring event, the fourth edition of which is to launch in January 2013. The Sympossio event is a unique synergy of Greek producers, hoteliers, airline and coastal companies, along with travel trade professionals from all over Europe that aims to promote Greek gastronomy to European countries. The 4th Greek Gourmet Touring “Sympossio” aims to visit 15 cities that will include Eastern Europe with visits to Bulgaria, Croatia, Poland, Romania and Serbia.
Seen to the right is the Repo(we)rGreece stand. After 1 year of ongoing effort, collaboration and creativity, the Repo(we)rGreece initiative continues to seek to redefine the image of Greece and showcase a side of Greece that will effectively confront misperceptions within the international community.
George Aggelis, Director of Athens Convention Bureau, at the stand of the Athens Development & Destination Management Agency. On the sidelines of the WTM, the agency participated in the organization of the GEM (Global European Marketplace) 12 at Wembley Stadium, 2-3 November. The event is part of the international workshops of the European Tour Operators Association (ETOA) and is attended by some 600 tourism professionals, executives and business groups as well as representatives of international organizations, destinations and countries.
Women in tourism discuss the latest on the Greek tourism industry: Maria Theofanopoulou, CEO of Danae Group of Companies; Agapi Sbokou, Director of Sales & Marketing of Blue Palace, Resort & Spa; and Kalia Konstantinidou, Owner of Vedema Resort.
Yiannis Missias, Marketing & Sales Manager of Sixt Rent a Car; Stavros Filipelis, Commercial Director of Chandris Hotels and Resorts; and Konstantinos Mitsiou, President & CEO of Amphitrion Yachting at the Greek National Tourism Organization’s stand.
Bessy Kafchitsa, Sales Manager, Grace Hotels Group
Elissavet Cresta and Andreas Diacomichalis from Blue Sea Beach Resort at the Rodos stand.
Spiros Galiatsatos, President of the Hotel Association Kefalonia & Ithaka, with his son, Dionysis, at the Ionian Islands stand.
Theodoros Kolpondinos, Managing Director of Tsivili Beach, at the Zakynthos stand.
Susanne Uetz, Public Relations Manager of Pelagos S.A. with Nikos Sofos, General Manager of the Kos-Nisyros Unified Tourism Board.
For the eighth consecutive year, the Greek National Tourism Organization (GNTO) sponsored the World Travel Market (WTM) International Press Center.