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BA Re-launches Club World

British Airways recently re-launched its business club -a true boon for long-haul business travelers- that includes up-market amenities that begin with the initial ticketing and culminates in a unique cabin bed.

“New Club World is more than a cabin in the aircraft,” said British Airways’ country commercial manager for Greece, Freddie Stier, during a recent presentation of the airline’s revamped Club World Class.

“Imagine an exclusive London Club with plush surroundings, relaxed seating, welcome lighting and excellent service – now elevate it to 35,000 feet and you should have an idea of the look and feel for the new Club World cabin.”

British Airways’ recently re-launched business club -a true boon for long-haul business travelers- that includes up-market amenities and a unique cabin bed.

British Airways’ recently re-launched business club -a true boon for long-haul business travelers- that includes up-market amenities and a unique cabin bed.

Although not a plush London Club, the new class is plush by airline standards. For example, the new seat gives greater privacy, comfort, storage and more space. Changes include a new dividing screen made of an innovative material that allows cabin crew standing in the aisle to see through it, enabling them to identify whether customers need anything. However, to those in the seat, the screen will appear opaque, providing them with privacy from the customer opposite.

As well, overhead lighting has been removed and customers will now benefit from shoulder height lighting for reading and working – a wash of light floods the table when it is open and a light illuminates the new drawer.

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The larger table makes it easier for passengers to work, and the laptop connection point no longer requires an adaptor. And there is a ‘Laptop Locker’ underneath the seat next to each customer for them to store computers, shoes or a handbag.

Passengers can choose whether to have the full meal service, which, as sampled here in Athens, is exquisite, or help themselves to new Club Kitchen snacks should they want to work, sleep, relax or watch the in-flight entertainment.

Separately, the airline last month won the Official Airline Guide’s award as 2006’s airline of the year. It also picked up the awards for best airline in Europe-Australia-Asia area; best transatlantic airline; and the best airline with a base in Western Europe.


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